Established in 2014, Kept In Culture is an independent global football media publication dedicated to capturing the culture, identity, and communities that shape the game. Through editorial coverage, photography, and film, we document moments both on and beyond the field that reveal how football connects people across cities, cultures, and generations. Kept In Culture sits at the intersection of football, culture, and visual storytelling. From rising players and iconic clubs to the style, energy, and identity surrounding the sport, our work highlights the cultural influence of soccer and the communities that keep the game alive.Rooted in photojournalism, our mission is to translate the emotion of the beautiful game into powerful imagery and cinematic storytelling that reflect football’s global spirit.